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Why did we make it happen? Well – by the end of automobile month actively selling the product, they had reached 30% penetration. Since then, contain gradually increased to the point that they now run well-over 50% penetration. This penetration level also allowed the dealership to hit its per car mission. Our point was first made! The finance manager called my colleague and said “I can’t believe we were leaving every single piece of that money the game. It took all of you coming out here and etching our cars to make the feature. I guarantee that the lot guys will never be too busy to etch our cars again”.
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